Friday, November 7, 2008

"When you're a rock star, you get to party hard..."

I know every lyric to the FreeCreditReport.com TV commercial. Brilliant retention-guaranteed campaign (probably because it's aired every other hour).



FreeCreditReport.com is actually the alias of ConsumerInfo.com, an Experian company. Experian is one of the three main national credit report bureaus, along with Equifax and TransUnion, that provides consumers with credit reports, credit scores, identity theft insurance and fraud resolution solutions.

And the ads are somewhat misleading. A friend paid a visit to the website recently; all he got for free was his Experian credit score, not report. And no data from Equifax or TransUnion.

$29 later, he DID receive all three scores and reports. FYI, if you apply for a credit card and are denied, you are entitled to receive all three reports gratis directly from the respective bureaus.
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